How Heirloom Prints collects, uses, and protects your personal information
Heirloom Prints is a business name of The Munna Co Pty Ltd (ABN 14 660 483 581). We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what we collect, why, and how — in plain English.
Our obligations are governed by the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By placing an order through any authorised Heirloom Prints storefront, you agree to the practices described in this policy.
When you place an order, we collect the information necessary to fulfil it:
Standard web infrastructure may collect certain technical information when you interact with a Heirloom Prints storefront, including your browser type, device information, and IP address. We also record which photographer's storefront your order came through, in order to correctly attribute the sale.
We use your personal information only for the following purposes:
We use your information for marketing purposes only where you have given us your explicit consent. See Section 4.
The photograph you upload is used solely to produce your print. It is stored securely and retained for 90 days after your order is completed, after which it is deleted.
We do not use your photograph for advertising, product listings, or any purpose other than fulfilling your order — unless you have separately and explicitly opted in to allow us to share behind-the-scenes production content. See Section 4.
At checkout, you will be offered two optional consents. Neither affects your ability to place an order. Both can be withdrawn at any time by contacting us at info@heirloomprints.com.au.
As part of our process, we document the making of your print — from production through to packaging. If you opt in, we may share short behind-the-scenes content on our social media channels (such as Instagram) that shows your print being made. This content may also tag the photographer through whose storefront you ordered.
This consent covers production and packaging footage only. We will not share your photograph as a standalone image or use it as a product demonstration without separate permission.
This is entirely optional. If you do not opt in, your order is processed in exactly the same way — we simply will not share any content related to your print.
If you opt in, we may send you occasional emails about new Heirloom Prints releases, limited edition frames, and print inspiration. We send these infrequently and with care — you will not hear from us more than you'd want to.
You can unsubscribe at any time using the link in any email we send, or by contacting info@heirloomprints.com.au.
Opting in to marketing is entirely optional and has no effect on your order.
We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access. This includes encrypted data transmission, restricted internal access to customer data, and secure payment processing through a PCI-DSS compliant payment provider.
Order records are retained for a minimum of 7 years in accordance with Australian taxation law. Uploaded photographs are deleted 90 days after order completion.
We use reputable third-party service providers for cloud infrastructure, payment processing, email delivery, and fulfilment. These providers receive only the information necessary for their specific function and are required to handle it appropriately.
We do not sell your personal information. We do not share it with advertisers. We disclose it only in the following circumstances:
Under the Australian Privacy Principles, you have the right to:
To exercise any of these rights, contact us at info@heirloomprints.com.au. We will respond within a reasonable time and in accordance with our obligations under the Privacy Act 1988.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
We may update this Privacy Policy from time to time. The current version will always be available at heirloomprints.com.au/privacy. Material changes will be communicated via the storefront or by email to customers with active orders.
Related documents: Terms & Conditions Refund & Returns Policy
For privacy enquiries, access requests, or complaints:
Heirloom Prints — Privacy Enquiries
The Munna Co Pty Ltd (ABN 14 660 483 581), trading as Heirloom Prints
Email: info@heirloomprints.com.au
Website: heirloomprints.com.au